Privacy policy

Privacy policy

The controller responsible for data processing is:
Nordstern GmbH
Talstraße 17
67487 Sankt Martin
Deutschland
info@equine-microtec.com

We are delighted that you are interested in our online shop. Protecting your privacy is very important to us. Below we inform you in detail about how we handle your data.

1. Access data and hosting

You can visit our website without providing any personal information. Each time a web page is accessed, the web server merely automatically stores a so-called server log file, which contains e.g. the name of the requested file, your IP address, the date and time of access, the volume of data transferred and the requesting provider (access data), and documents the access. This access data is evaluated exclusively for the purpose of ensuring the trouble-free operation of the site and improving our offering. This serves to protect our legitimate interests, which prevail in the context of a balancing of interests, in the correct presentation of our offering pursuant to Art. 6 (1) sentence 1 lit. f of the General Data Protection Regulation (GDPR / DSGVO). All access data is deleted no later than seven days after the end of your visit to the site.

 Hosting

The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise explained in this privacy policy, all access data and all data collected in the forms provided for this purpose on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

2. Data processing for contract handling, when contacting us and when opening a customer account

We collect personal data if you provide it to us voluntarily as part of your order or when contacting us (e.g. via the contact form or by email). Mandatory fields are marked as such, because in these cases we absolutely need the data to handle the contract or to process your enquiry, and you cannot submit the order or the enquiry without providing it. Which data is collected can be seen from the respective input forms. We use the data you provide to handle the contract and process your enquiries pursuant to Art. 6 (1) sentence 1 lit. b GDPR.
Insofar as you have given your consent for this pursuant to Art. 6 (1) sentence 1 lit. a GDPR by choosing to open a customer account, we use your data for the purpose of opening the customer account. Further information on the processing of your data, in particular on its transfer to our service providers for the purpose of order, payment and shipping handling, can be found in the following sections of this privacy policy. After the contract has been fully processed or your customer account has been deleted, your data will be restricted from further processing and deleted after the retention periods under tax and commercial law have expired pursuant to Art. 6 (1) sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data pursuant to Art. 6 (1) sentence 1 lit. a GDPR or we reserve the right to use the data in a way that goes beyond this, which is permitted by law and about which we inform you in this statement. You can delete your customer account at any time, either by sending a message to the contact option described in this privacy policy or via a function provided for this purpose in the customer account.

For order and contract handling we use merchandise management systems of external service providers. Our service providers act on our behalf as part of commissioned processing. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

3. Data processing for the purpose of shipping

To fulfil the contract pursuant to Art. 6 (1) sentence 1 lit. b GDPR, we pass your data on to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of the goods ordered.

 Transfer of data to shipping companies for the purpose of delivery notification

If you have given us your express consent to this during or after your order, we pass on your email address and telephone number to the selected shipping company on the basis of this consent pursuant to Art. 6 (1) sentence 1 lit. a GDPR, so that it can contact you before delivery for the purpose of announcing or arranging the delivery.
Consent can be withdrawn at any time by sending a message to the contact option described in this privacy policy or directly to the shipping company at the contact address listed below. After withdrawal, we will delete the data you provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use the data in a way that goes beyond this, which is permitted by law and about which we inform you in this statement.

DHL Paket GmbH
Sträßchensweg 10
53113 Bonn
Deutschland

4. Data processing for payment handling

When processing payments in our online shop, we work with these partners: payment service providers

4.1 Data processing for transaction handling

Depending on the payment method selected, we pass on the data necessary for processing the payment transaction to the selected payment service provider, insofar as this is necessary for processing the payment. This serves to fulfil the contract pursuant to Art. 6 (1) sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the privacy policy of the respective payment service provider applies. If you have any questions about our partners for payment processing and the basis of our cooperation with them, please use the contact option described in this privacy policy.

4.2 Data processing for the purpose of fraud prevention and optimisation of our payment processes

Where applicable, we provide our service providers (see the previous paragraph) with further data, which they use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and optimisation of our payment processes (e.g. invoicing, processing of disputed payments, accounting support). Pursuant to Art. 6 (1) sentence 1 lit. f GDPR, this serves to protect our legitimate interests, which prevail in the context of a balancing of interests, in protecting ourselves against fraud and in efficient payment management.

5. Advertising by email

5.1 Email newsletter with subscription

If you subscribe to our newsletter, we use the data required for this or provided separately by you to send you our email newsletter regularly on the basis of your consent pursuant to Art. 6 (1) sentence 1 lit. a GDPR.
You can unsubscribe from the newsletter at any time, either by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the newsletter. After you unsubscribe, we will delete your email address from the list of recipients, unless you have expressly consented to further use of your data or we reserve the right to use the data in a way that goes beyond this, which is permitted by law and about which we inform you in this statement.

5.2 Email newsletter without subscription and your right to object

If we receive your email address in connection with the sale of goods or services and you have not objected to this, we reserve the right to send you regular offers by email for products from our range similar to those you have already purchased, on the basis of § 7 (3) of the German Act Against Unfair Competition (UWG). This serves to protect our legitimate interests, which prevail in the context of a balancing of interests, in addressing our customers for advertising purposes.
You can object to this use of your email address at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the advertising email, without incurring any costs other than the transmission costs according to the basic rates.

6. Cookies and other technologies

 General information

In order to make visiting our website attractive and to enable the use of certain functions, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognise your browser on your next visit (persistent cookies).
We use technologies that are strictly necessary for the use of certain functions of our website (e.g. the shopping basket function). These technologies collect and process the IP address, time of visit, device and browser information and information about your use of our website (e.g. information about the contents of the shopping basket). In the context of a balancing of interests, this serves our prevailing legitimate interests in an optimised presentation of our offering pursuant to Art. 6 (1) sentence 1 lit. f GDPR.

We also use technologies to fulfil the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for the data processing, can be found in the following sections of this privacy policy.

You can find the cookie settings for your browser under the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

Insofar as you have consented to the use of the technologies pursuant to Art. 6 (1) sentence 1 lit. a GDPR, you can withdraw your consent at any time by sending a message to the contact option described in the privacy policy or

7. Use of cookies and other technologies for web analysis and advertising purposes

Insofar as you have given your consent for this pursuant to Art. 6 (1) sentence 1 lit. a GDPR, we use the following cookies and other technologies from third-party providers on our website. Once the purpose no longer applies and we have stopped using the respective technology, the data collected in this context will be deleted. You can withdraw your consent at any time with effect for the future. Further information on your options for withdrawing consent can be found in the section "Cookies and other technologies". Further information, including the basis of our cooperation with the individual providers, can be found under the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

7.1 Use of Google services

We use the technologies described below from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Irland (“Google”). The information automatically collected by the Google technologies about your use of our website is generally transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected via the Google technologies, it is shortened before being stored on Google's servers by activating IP anonymisation. Only in exceptional cases is the full IP address transferred to a Google server and shortened there. Unless otherwise stated for the individual technologies, data processing is carried out on the basis of an agreement between joint controllers concluded for the respective technology pursuant to Art. 26 GDPR. Further information on data processing by Google can be found in Google's privacy notices.

 Google Analytics

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information and information about your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. Your IP address is generally not merged with other Google data. Data processing is carried out on the basis of a data processing agreement with Google.

 Google Ads

For advertising purposes in Google search results and on third-party websites, the so-called Google Remarketing cookie is set when you visit our website, which automatically enables interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information and information about your use of our website), by means of a pseudonymous cookie ID and on the basis of the pages you have visited. Any further data processing only takes place if you have activated the “personalised advertising” setting in your Google account. If, in this case, you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing.

Retargeting/remarketing/recommendation advertising

This website uses retargeting technology from Google Inc. (“Google”). This makes it possible to address visitors to our website who have already shown an interest in our shop and our products with targeted, personalised, interest-based advertising. The advertising material is displayed on the basis of a cookie-based analysis of previous usage behaviour, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device in order to record anonymised data about your interests and thus tailor the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. As a result, you are shown advertising that is very likely to correspond to your product and information interests. You can permanently object to the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/ Further information and the privacy provisions regarding advertising and Google can be viewed here: http://www.google.com/policies/technologies/ads/

For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent usage behaviour if you have reached our website via an advertisement from Google Ads. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information and information about your use of our website based on events specified by us, such as visiting a web page or subscribing to the newsletter) may be collected, from which user profiles are created using pseudonyms.

 Google reCAPTCHA

For the purpose of protecting our web forms against misuse and against spam from automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of visit, browser information and information about your use of our website) and analyses your use of our website by means of a so-called JavaScript and cookies. In addition, other cookies stored in your browser by Google services are evaluated. Personal data is not read out or stored from the input fields of the respective form.

 YouTube Video Plugin

For the integration of third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube Video Plugin in the extended data protection mode we use, transmitted to Google and then processed by Google, only if you play a video.

7.2 Use of Facebook services

 Use of Facebook Pixel

We use the Facebook Pixel as part of the technologies described below from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Irland (“Facebook”). The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information and information about your use of our website based on events specified by us, such as visiting a web page or subscribing to the newsletter), from which user profiles are created using pseudonyms. For this purpose, when you visit our website the Facebook Pixel automatically sets a cookie which, by means of a pseudonymous cookie ID, automatically enables your browser to be recognised when you visit other websites. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services associated with website use, in particular personalised and group-based advertising. We have no influence on data processing by Facebook and only receive statistics created on the basis of the Facebook Pixel.
The information automatically collected by the Facebook technologies about your use of our website is generally transferred to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing is carried out on the basis of an agreement between joint controllers pursuant to Art. 26 GDPR. Further information on data processing by Facebook can be found in the privacy notices of Facebook.

 Facebook Analytics

As part of Facebook Analytics, the statistics created via the Facebook Pixel enable us to analyse visitor activity on our website. This serves the optimal presentation and marketing of our website.

 Facebook Ads

We use Facebook Ads to advertise this website on Facebook and on other platforms. We determine the parameters of the respective advertising campaign; Facebook is responsible for the precise implementation, in particular the decision on the placement of adverts with individual users.

On the basis of the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behaviour on our website, we use Facebook Pixel Remarketing to deliver personalised advertising.

We use Facebook Pixel Conversions for web analysis and event tracking to measure your subsequent usage behaviour if you have reached our website via an advertisement from Facebook Ads.

7.3 Other providers of web analysis and online marketing services

Shopware Analytics

Purpose of processing:

 

Together with our shop software provider, as joint controllers, we evaluate certain information about our customer base (e.g. the customer group, pages visited, click paths, date and time of the visit, information about the device used (resolution, resolution density, operating system), referrer URL, information about the browser used, locale, search queries and the time zone). This information is prepared by an external service provider and sent to us in near real time so that we can monitor the use of our website and improve our offers.

Legal basis:

 

Art. 6 (1) lit. f GDPR

Data categories:

 

Derivations from master and contact data (the customer group, no individual customer data), usage data, connection data

Recipients of the data:

 

shopware AG, Ebbinghoff 10, 48624 Schöppingen, Deutschland (as joint controller), IT service providers

The essence of the joint controllership:

 

Joint controllership exists between us and shopware AG; the data is collected in our shop and then transferred to servers of Shopware or its service providers; with the exception of obtaining your consent to the use of cookies or comparable technologies and fulfilling these information obligations, all obligations, in particular the implementation of data subject rights, lie with shopware AG, which you can reach at legal@shopware.com. You can also assert your data subject rights with us; we will then forward your request to shopware AG accordingly. shopware AG can derive behaviour in our store from the collected data, but cannot attribute this data to you as a person.

Intended transfer to third countries:

 

None

Do we store personal data on your device, or read such data from it, on the basis of your consent?

 

Yes, for details see Consent Management.

8. Integration of the Trusted Shops Trustbadge

The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops trust mark and any reviews collected, and to offer Trusted Shops products to buyers after an order.

This serves to protect our legitimate interests, which prevail in the context of a balancing of interests, in optimal marketing by enabling secure shopping pursuant to Art. 6 (1) sentence 1 lit. f GDPR. The Trustbadge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Köln. The Trustbadge is provided by a CDN provider (content delivery network) as part of commissioned processing. Trusted Shops GmbH also uses service providers from the USA. An adequate level of data protection is ensured. Further information on data protection at Trusted Shops GmbH can be found here.

When the Trustbadge is called up, the web server automatically stores a so-called server log file, which also contains your IP address, the date and time of access, the volume of data transferred and the requesting provider (access data), and documents the access. Individual access data is stored in a security database for the analysis of security anomalies. The log files are automatically deleted no later than 90 days after they are created.

Further personal data is transferred to Trusted Shops GmbH if you decide to use Trusted Shops products after completing an order or have already registered to use them. The contractual agreement made between you and Trusted Shops applies. For this purpose, personal data is collected automatically from the order data. Whether you as a buyer are already registered for product use is checked automatically using a neutral parameter, the email address hashed by means of a cryptological one-way function. Before transmission, the email address is converted into this hash value, which cannot be decrypted by Trusted Shops. After checking for a match, the parameter is automatically deleted.

This is necessary for the fulfilment of our and Trusted Shops’ prevailing legitimate interests in providing the buyer protection linked in each case to the specific order and the transactional review services pursuant to Art. 6 (1) sentence 1 lit. f GDPR. Further details, including on objection, can be found in the Trusted Shops privacy policy linked above and in the Trustbadge.

9. Social media

9.1 Social plugins from Instagram

Social buttons of social networks are used on our website. These are only integrated into the page as HTML links, so that no connection is established with the servers of the respective provider when our website is called up. If you click on one of the buttons, the website of the respective social network opens in a new window of your browser. There you can, for example, press the Like or Share button.

9.2 Our online presence on Facebook, Instagram, YouTube

Insofar as you have given your consent for this to the respective social media operator pursuant to Art. 6 (1) sentence 1 lit. a GDPR, when you visit our online presences on the social media mentioned above, your data is automatically collected and stored for market research and advertising purposes, from which user profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your rights in this regard and setting options to protect your privacy, please refer to the providers' privacy notices linked below. Should you nevertheless need help in this regard, you can contact us.

Facebook is an offer of Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Irland (“Facebook Ireland”). The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is generally transferred to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing in connection with visiting a Facebook fan page is carried out on the basis of an agreement between joint controllers pursuant to Art. 26 GDPR. Further information (information on Insights data) can be found here.

Instagram is an offer of Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Irland (“Facebook Ireland”). The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is generally transferred to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing in connection with visiting an Instagram fan page is carried out on the basis of an agreement between joint controllers pursuant to Art. 26 GDPR. Further information (information on Insights data) can be found here.

YouTube is an offer of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Irland (“Google”). The information automatically collected by Google about your use of our online presence on YouTube is generally transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

10. Contact options and your rights

As a data subject, you have the following rights:

• pursuant to Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
• pursuant to Art. 16 GDPR, the right to request without delay the rectification of inaccurate or the completion of your personal data stored by us;
• pursuant to Art. 17 GDPR, the right to request the erasure of your personal data stored by us, unless further processing is necessary
  • for exercising the right of freedom of expression and information;
  • for compliance with a legal obligation;
  • for reasons of public interest or
  • for the establishment, exercise or defence of legal claims;
• pursuant to Art. 18 GDPR, the right to request the restriction of the processing of your personal data, insofar as
  • you contest the accuracy of the data;
  • the processing is unlawful but you oppose its erasure;
  • we no longer need the data, but you require it for the establishment, exercise or defence of legal claims or
  • you have objected to the processing pursuant to Art. 21 GDPR;
• pursuant to Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;
• pursuant to Art. 77 GDPR, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or of our company headquarters for this purpose.

If you have any questions about the collection, processing or use of your personal data, about information, rectification, restriction or erasure of data, or about withdrawing consent you have given or objecting to a particular use of data, please contact us directly using the contact details in our legal notice (imprint).

Conditions of participation – product test

1. The organiser of the product test is Equine-Microtec GmbH, Im Hagenkamp 13
48282 Emsdetten.

2. To apply for a product test, participants must register via an online form (Google Form), provide correct and complete information and expressly accept these conditions of participation. For this purpose, participants enter their email address, first name, surname and the product they would like to test.

3. Participation in the product test is free of charge.

4. The application for the product test must be received within the deadline stated in the associated blog article and online form. The electronically logged receipt of the submission serves to verify that the deadline has been met. Submissions received after this deadline will not be considered when selecting the product testers. Applications for the product test can only be made via the online form in the blog article. Applications made in any other way will not be considered.

5. Only persons aged 16 or over who can prove that their place of residence or habitual abode is in Germany, Austria and / or Switzerland are eligible to participate. Equine-Microtec GmbH is entitled at any time to request appropriate proof. In the event of justified doubts as to whether a condition of participation is met, Equine-Microtec GmbH is entitled at any time to exclude a participant wholly or partly from the product test.

6. Multiple participation – including applications by a single person using different email addresses – is prohibited.

7. Equine-Microtec GmbH is entitled, in particular for technical reasons, to restrict the availability of an online application form or to suspend it for a temporary period. This does not give rise to any claims against Equine-Microtec GmbH.

8. Several product testers will be chosen from among all applicants by means of a selection procedure. Cash payment, modification or replacement of the test product are not possible. Transfer of the prize to a third party is likewise not possible.

9. The announcement of the winners (product testers) is made without guarantee.

10. The winners will be notified of their selection as testers via their email address within one week after the end of the participation period. In this email they will be asked to get in touch within the period stated in the email, to confirm their participation in the product test and to provide the address for shipping the product. If the selected tester does not get in touch within the stated period, Equine-Microtec GmbH is not obliged to make further enquiries. In this case the claim to the prize lapses and a new product tester will be selected.

11. The test products are shipped directly by Equine-Microtec GmbH.  Delivery takes place within 2 weeks of the testers' confirmation.  Delivery is free of charge only within the Federal Republic of Germany and the Republic of Austria. Any other transport costs, customs duties and the like are to be borne by the product testers. The place of performance is the registered office of Equine-Microtec GmbH.

12. Product testers are obliged to report obvious defects of a test product in writing to their contact person at Equine-Microtec GmbH within seven days of receiving the product. To meet the deadline, it is sufficient for the notice of defects to be sent to Equine-Microtec GmbH in good time. Once the deadline has expired, testers can no longer rely on obvious defects.

13. By participating, you agree that the personal data you provide may be collected, processed and used by Equine-Microtec GmbH for the purpose of carrying out the respective product test.

14. By participating in the product test, you undertake to test the product sent to you carefully and to complete the digital questionnaire on the product in detail and conscientiously within the specified test phase. Alternatively, written test feedback by email to Equine-Microtec GmbH will be accepted.

15. As a thank-you, you may keep the product. Should the test result not be submitted on time or at all, Equine-Microtec GmbH reserves the right to reclaim the test product.

16. If you are selected as a tester, you agree to the publication of your  name in the advertising media used by Equine-Microtec GmbH. This includes announcing the product tester on the website (e.g. in the blog) and on the social media platforms of Equine-Microtec GmbH.

17. Rights of use and exploitation: The copyright in all images and statements remains with the selected testers at all times. Equine-Microtec GmbH has an unlimited right to use all published content such as statements or image material in the form of photos. The product testers guarantee that all photos are free of third-party rights. Should legal disputes arise from photos submitted, the claims of third parties will be passed on to the sender of the photos.

18. Recourse to the courts is excluded.

19. If you have any questions or comments, please send an email to service@equine-microtec.com